Client
Own product
Category
SaaS product
Delivered
Platform, payments, content planning
Backblogger is our own SaaS product: a fully automated SEO and content platform with its own subscription model, Stripe payments and live Google Search Console data. Below you can read which problem it solves and how we built it.
SEO only works if you treat it as a structural effort. Most companies know this, and it almost always breaks down the same way: someone has to write content every single week, keep Search Console in check, refresh old posts and figure out which topics actually hold opportunity. The moment that person takes a holiday or gets busy, the machine stops.
Our own clients were stuck exactly there. Websites with good products, barely any organic traffic, and no budget for an editorial team. Buying content from agencies was expensive and slow, and generic AI tools produced texts that search engines and readers saw through after two paragraphs.
Handwritten content is expensive and does not scale without a fixed editorial team
Raw AI output gets spotted almost immediately by search engines and readers
Search Console setup and monitoring keeps slipping because nobody has time for it
Old posts lose positions because nobody refreshes them
Without a plan articles compete with each other instead of building authority
We built Backblogger as a fully automated SEO and content platform. The idea is simple: all the work an editorial team normally does happens automatically, and the technical side takes care of itself. A user picks a niche and target keywords, and from there the system runs on its own.
What started as an internal tool for our own clients grew into a standalone SaaS product with subscriptions, Stripe payments, multilingual content and a dashboard that fills itself with live data from Google Search Console.
Verification runs in the background the moment a blog goes live. No pasting meta tags, no DNS edits, no waiting. The dashboard fills with live keyword data within minutes.
The system surfaces keywords sitting at positions 11 to 20, about to break into page 1. The cheapest ranking win there is, reachable with one targeted content tweak.
LLM output passes through our own humanization layer before publishing. Texts read naturally, get through AI detectors and sound like the customer's brand, not like a machine.
Posts not refreshed for 90 days or more get rewritten automatically, keeping the SEO structure but injecting fresh examples and current data. Rankings hold without anyone watching them.
Per topic the AI builds a topical authority map: one comprehensive pillar page with 8 to 15 cluster articles linking back with the right anchor text. That way a domain builds authority instead of internal competition.
Content in Dutch, English, German, French, Spanish and Turkish. Each language is written separately rather than translated, so it reads like a native wrote it. Essential for our clients in multiple markets.
Every post automatically appears on X, Bluesky, LinkedIn, Facebook, Instagram and YouTube Shorts. Traffic from every source, not just Google.
Domain registered, hosting provisioned, SSL configured and CDN connected. Someone with zero technical knowledge has a working blog within minutes, not a project of weeks.
Weekly Domain Authority and Spam Score measurement, charted per dashboard. Growth becomes visible instead of a feeling.
FAQ blocks automatically become rich snippet ready JSON-LD, complemented with Article and Author schema for E-E-A-T signals. Images get descriptive filenames, alt texts and correct dimensions.
0
Languages, written separately
0 min
From signup to live blog
0
Manual GSC steps
0/wk
Posts at the top plan
“Set the whole thing up on a Sunday afternoon. By Wednesday my blog was live, domain worked, SSL was there, posts were already publishing. The fact that Search Console verified itself without me touching DNS was the moment I realised this was a different category of product.”
Pieter J.
Solo founder, SaaS side project, Amsterdam
Tell us about your plans. Within a week you will be sitting down with someone who truly thinks along.
Phone
+31 6 31 33 14 55Adres
Helena Merciertuin 39, Heerhugowaard, the Netherlands
Availability
Monday to Friday, 09:00 to 17:30
