Client
Own brand
Category
Own brand, baby clothing
Delivered
Brand, own print production, retail sales, Instagram
Happy Things Company is our own baby brand with printing fully in house: soft fabrics, prints that survive the washing machine and designs without minimum runs. Sold in the finer stores of Istanbul and grown through Instagram.
Parents do not want to dress their child in mass produced articles. Yet almost every baby store hangs the same collections: the same prints, the same texts, made in large runs somewhere far away. Anyone looking for something personal or special has to order custom printing from a webshop that takes weeks.
For a small clothing brand the barrier is even bigger. Outsourcing printing means minimum order quantities per design, long lead times and no control over execution. Every new collection becomes a gamble with stock.
Baby clothing stores hang the same mass produced collections
Getting something special printed takes weeks of waiting
Outsourcing means minimum runs and stock risk per design
No control over print quality on soft baby fabric
Testing new designs with the target audience is nearly impossible
Happy Things Company is our own baby brand with the printing fully in our own hands. We print ourselves, on fabric that baby skin tolerates and with techniques that survive the washing machine. Because of that the rules of wholesale do not apply: no minimum run, no waiting time and every design refined for as long as it takes.
The brand has landed in the finer stores of Istanbul, from Nişantaşı to the shopping centres of Etiler and Maslak, and grows through Instagram where the audience of young parents lives.
We print ourselves, so a new design hits the shelf in the same week. No minimum order quantity, no external printer, no explaining what we mean.
Soft fabrics and printing techniques that still sit where they belong after dozens of washes. With baby clothing, special means not only the design but also the execution.
Try a design in a small run, see what catches on and then scale up. Own production turns every collection into a learning moment instead of a gamble with stock.
Points of sale in Nişantaşı, Akmerkez in Etiler and 42 Maslak. The brand stands among the names young parents in Istanbul trust, not on a market stall.
The audience of young parents lives on Instagram, so that is where the shop window hangs. New prints, seasonal collections and the points of sale in one channel.
Design, printing, sales and stories: because everything stays within the brand, the brand can move the way the market moves. That is exactly the freedom we build for clients too.
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Points of sale in Istanbul
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Own print production
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Minimum run per design
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Brand fully in our own hands
“I got a Happy Things set at the baby shower and it was the only piece of clothing everybody asked about. After twenty washes the print still looks exactly like day one. I have since gifted three more sets.”
Derin A.
Customer, Istanbul
Tell us about your plans. Within a week you will be sitting down with someone who truly thinks along.
Phone
+31 6 31 33 14 55Adres
Helena Merciertuin 39, Heerhugowaard, the Netherlands
Availability
Monday to Friday, 09:00 to 17:30
